A Link Post is used to drive traffic to specific online content, such as a link to an article, signup page, social post, or open job position. Ideally, you should share links that provide information to your audience or will drive more traffic and engagement.
This article provides an overview of how Link Posts function.
How it works
When you Create a Post and choose to create a Link Post, EveryoneSocial scrapes the URL for metadata. We search for the main image, title, and description to include as a link preview. The page needs to have those set on the backend and we’ll do the rest.
This allows you to save time building out the Link Post’s content and makes the reader’s experience more pleasant because the expectation is set with context about the link they’re clicking. Visually, your readers are peeking into a window and seeing what’s on the other side.
On top of scraping, we’ll automatically add tracking to your link to gather data in Analytics for you. Default data values can be found in our Analytics articles, and you can always build out link tracking capabilities with our URL Tracking Tool.
Ready to Post? Go here to learn how to Create a Post in EveryoneSocial.
A Link Post becomes an Engageable Post when the link goes to a social network post. EveryoneSocial recognizes the social network and adds the option to engage directly with the post. For example, if you have content performing well on TikTok and want to share it with your team, copy the link to the TikTok content and create a post on EveryoneSocial to encourage your team to click Engage, go to TikTok, and interact directly on TikTok, thus increasing the content’s visibility on the platform.
Engageable posts work well for
- Increasing content visibility on a social network.
- Improving social engagement.
- Driving post popularity.
- Sharing content your team should interact publicly with.
Compose an engageable post
Copy the link to your social media post before taking the following steps.
- Click Compose > Internal Post.
- Select a Group.
- Choose 🔗 Link Post and enter your content.
- Paste the social media post’s URL.
- Check Engageable.
- Toggle ON post settings.
- Click Post.
Engage buttons are considered Post CTAs and can be managed in Admin Settings.