YouTube and EveryoneSocial Overview
Social networks have unique approaches to social and how they want you to interact. This determines how content is displayed, which brings a set of guidelines, capabilities, and best practices for each network – and YouTube is no different. There are a lot of considerations to understand the nuances between YouTube and EveryoneSocial in order to build brand awareness. This article explores the relationship between YouTube and EveryoneSocial and the techniques for gathering relevant data.
Let’s get started!
Drive visibility directly on YouTube
YouTube is a video-sharing platform, and it does not provide EveryoneSocial with an opportunity to share content from EveryoneSocial to YouTube. Content needs to be posted on YouTube first, where it can be engaged to increase visibility with different audiences.
Here are a few ways to encourage your team to engage with YouTube videos.
- Like the video.
- Clip the video.
- Share the video.
- Comment on the video.
This increases traffic to the video, which is known to increase impressions and virality chances.
This article walks you through how to create an engageable post in EveryoneSocial. Be sure to use a publicly accessible link from YouTube. Copy the link to a YouTube post by tapping Share and then tapping Copy Link. Paste the copied link in the URL field for a link post in EveryoneSocial.
Analytics
The following data is available for Youtube on the “Users: External Activity” report because the data is based on link posts that use a link from Youtube. It tracks the times Engage is clicked.
- branded_engage_Youtube_actions: A link post featuring a URL for a YouTube post had the Engage Call-To-Action, and the post is considered branded.
- non_branded_engage_Youtube_actions: A link post featuring a URL for a YouTube post had the Engage Call-To-Action, and the post is not considered branded.
Please reach out to our Support team if you have any questions about YouTube. We’d be happy to discuss them with you.