Active User Overview

Andre Larsen
Andre Larsen
  • Updated

This article aims to define active users, review active user reporting, and learn how to moderate active users in your Workspace. Let’s get started!

What is an active user

An active user is anyone registered within your Workspace, using EveryoneSocial to consume, share, contribute, or engage with content—or whose data we are processing on your behalf.

Here are items that classify someone as an active user.

  • They accepted an invitation to join the Workspace and logged in.
  • They shared content from a Public Post Page by authorizing a social network.
  • A social token is authenticated with EveryoneSocial, and we are processing data on behalf of a client.

AND in the last 30 days, they’ve done ONE of the following

  • Logged in to your Workspace.
  • Opened the mobile app.
  • Have an active Linkedin or X, formerly Twitter, account connected.
  • Opened a Content Email.
  • Clicked an Embed Widget.
  • Viewed a Public Post Page.

Active user reporting

Admins can view user data using both reports in the Users Analytics section. Get this report by navigating to Admin > Analytics > Users.

  • Download the Internal Engagement or External Activity report.
  • Active users will have user_status listed as Active.

Learn more about Analytics in this article.

Want a detailed report?

The detailed billing report contains the following.

  • Client ID: The number associated with your company’s Workspace
  • Calendar Month: The month that these numbers represent
  • Subdomain: The domain used to access your Workspace
  • Plan type:
    • Fair Billing: Overages incurred will be prorated for the remainder of the term
    • Traditional: Overages incurred will be billed monthly at the flex price, as stated in the contract
  • Committed Users: Number of users on the contractual committed amount
  • Registered Users: Anyone who is either
    1. Able to login to EveryoneSocial, so has Onboarded OR
    2. An anonymous user who has authenticated a social token at any time. The total of both of those groups gives us our Registered User count.
  • Active User - Onboarded: A user who is Onboarded AND has taken an action to be considered active in a given period.
  • Active User - Anonymous: A user who is Anonymous AND has taken an action to be considered active in a given period.
  • Active User - Email: A user whose only active action that month was opening a content email.
  • Total Active Users: Sum of all Active users
  • Total Active Users / Registered Users: Active usage based on Registered users
  • Total Active Users / Committed Users: Active usage based on Committed Users
  • Last Month Active Users: Number of active users from the previous month
  • 2 Mo. ago active users: Number of active users from 2 months ago

Please contact our Support team to pull a detailed User Billing Report.

Remove active users

Admins can remove active users from your Workspace in the Admin > User Management tab. Here are the complete instructions to remove active users.

Active Users and billing

🔸 This is applicable for plans under the active user model. If you are under an unlimited user plan, this will not apply to you.

View your monthly user billable data by visiting Admin > Settings > Account.

There, you will see the following.

  • Committed Users: Number of users on the contractual committed amount.
  • Active Users: Number of onboarded + anonymous users in the Workspace, using EveryoneSocial to consume, share, contribute, or engage with content—or whose data we are processing on your behalf.
  • Flex Users: Number of active users that exceeded the committed users amount.

🔹 Enterprise plans are governed by a written contract and may not match what is stated above. Please contact your CSM if you have questions and want to learn more.

FAQ

Why are there more registered users than active users in my reporting?
We consider registered users anyone onboarded in your Workspace, including suspended and removed users. Because of this, you may see more registered users, but you will only be billed for active users.
Will I be able to remove anonymous users from my active user count?
Anonymous users will be tracked for 30 days from their last authorization and share date. We cannot remove anonymous users from the user count while we gather data from them, but you can remove onboarded users anytime. Here are the steps to remove active onboarded users from your Workspace.
Will I pay twice for a user who chooses to share from a Public Post Page without logging in?
You should not. We have worked hard to de-duplicate accounts for users who will share content in various ways. If you feel that you have been billed twice for a user, please reach out to Support and provide details about the user, and why you feel you were double-billed, so we can resolve it asap.

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