Content sharing is an integral part of employee advocacy and reaching audiences on various social networks. Each network has different specifications for content and limits its users to specific characters.
In this article, we'll go over the character limits and the limits set for different social networks so you can optimize the content you share and improve your engagement. Let's get started!
What is a character
Typically, you hear someone talk about characters when referring to content. Characters are symbols with phonetic or pictographic meaning, such as the English alphabet being comprised of 26 characters (A through Z).
However, there are other complexities to consider when using characters online. Many languages and symbols must be coded in a way that takes up more space on the backend than they do to display. These characters—such as emojis 😊 and Chinese Japanese Korean (CJK) 㒨—are composed of multiple characters on the backend even though the reader sees a single entity. They are called unicode and often calculated at 2 characters, though some can be more.
While we’ve tried to simplify character counts, there is always a lot to consider. Due to this complexity, we’ve linked any known documentation from social networks that outline their policy for character counts.
🔷 Unicode characters, such as emojis 😊 and Chinese Japanese Korean (CJK) 㒨, are calculated on the final network’s platform. Please be sure to consider this when adding share copy that is close to reaching character limits.
Internal commentary: This is the commentary for internal posts shared in EveryoneSocial. There is no character limit, and it does not get included with the copy shared to your team’s social networks.
Twitter share copy: Content shared to Twitter.
- 280 character limit.
- Link post types have a max count of 256. The link is 24 characters.
- More information on Twitter’s character counts.
LinkedIn share copy: Content shared to LinkedIn Profile and Company pages
- 3000 character limit.
- At roughly 200 characters, the reader needs to click “…see more.”
- More information on LinkedIn’s character counts.
Facebook share copy: Content shared to Facebook.
- 1000 character limit.
- At roughly 140 characters, the reader needs to click “See More.”
Instagram share copy: Content shared to Instagram.
- 2200 character limit.
- At 125 characters, the reader needs to click “more.”
Disclosures: Admin-specified text to add to the end of share copy when users share a post. You will see this read as a "Note" at the bottom of the share copy.
- Disclosure text’s character count + 2 spaces, 1 before and 1 after the disclosure.