Impression Analytics (Beta Feature)

Andre Larsen
Andre Larsen
  • Updated

Learn how many times a post has been viewed using Impression Analytics so you can better understand the impact your program’s content is making.

🔷 You’ll need our Support team to activate this feature. Please contact them to get this enabled.

🔹 This is available on the Teams and Enterprise plans.

🔸 This is accessible to all roles and permission levels.

This article covers

Understanding impressions

Impressions count how many times a LinkedIn post or Tweet has been viewed, not just shared or engaged. Impressions estimate Twitter views and LinkedIn views based on data we collected and analyzed for over a year. With this data, you can better understand how well your content is getting in front of your team’s network and the visibility it’s receiving.

We calculate impressions with the following equation

Impressions = (60 x number of engagements) + 25

  • For every engagement, the user gets 60 impressions.
  • If there are 0 engagements, the user receives 25 impressions.

🔷 As soon as APIs allow actual view data collection, we will update calculations and this article.

User impression analytics

The Activity view is an individual user's analytics and impression data can be found for a user’s overall activity. Click here to learn more about profile Activity.

Click the Activity link on the top menu of your homepage to view impressions.

impressions activity navigation.png

A post’s Impression data can be found under Activity > Past Shares.

impression analytics activity past shares navigation.png

Admin impression analytics

Workspace Analytics host a new data set for Impressions. To access Impression data

  1. Go to Admin.
  2. Select Analytics > Overview.

impression analytics admin overview.png

Two options are presented

  • Program ROI: Details the Return On Investment for posts shared from the Workspace.

  • External Impressions: Total post views by users' network connections.

🔹 Change value represents the change in value for the period selected.

Average cost per impression

The ROI Dashboard displays the ROI for a program’s Impressions received. To change the default costs for Impressions

  1. Go to Admin > Analytics > Overview.
  2. Click Edit Values.
  3. Adjust the values.
  4. Click Done.

impression analytics roi dashboard change process.gif

Share impression data

  1. Go to Admin.
  2. Select Analytics > Shares.

Scroll to Shares to see data on how specific posts are performing.

impression analytics shares reporting.png

We will continually monitor and review impression estimations to ensure you have the most accurate data possible to calculate your program’s value. If you’d like to learn more about other available data, please check out this article about Analytics and the ROI Dashboard.

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