Learn how often a post has been viewed using Impression Analytics to better understand the impact your program is making.

🔹 This is available on the Teams and Enterprise plans.

🔸 This is accessible to all roles and permission levels.

This article covers

• Understanding impressions
• User impression analytics
• Admin impression analytics
• Share impression data

Understanding impressions

Impressions are the view count for a LinkedIn post or Tweet, not just if it was shared or engaged with. Impressions estimate Twitter views and LinkedIn views based on data we collected and analyzed for over a year. With this data, you can better understand how well your content is getting in front of your team’s network and the visibility it’s receiving.

We calculate impressions with the following equation

Impressions = (60 x number of engagements) + 25

• For every engagement, the user gets 60 impressions.
• If there are 0 engagements, the user receives 25 impressions.

🔷 You may see different numbers on the direct platform. This is because we can't directly capture those but as soon as networks allow us to, we will provide that information to you and update this article.

User impression analytics

Impression data can be found in a user's Activity tab, which hosts data specific to that user’s overall activity. Click here to learn more about what's tracked under Activity.

Click Activity on the top menu.

Impression data is found under Activity > Past Shares.

Admin impression analytics

Workspace Analytics also captures data for impressions, which is accessible to Workspace Admin. Impression data is found under two reports, Overview and Shares.

Analytics overview

Analytics overview provides a snapshot of your program. You'll see the ROI for impressions received and how your program's impressions have been performing, whether they are increasing or decreasing.

To access impression data:

1. Go to Admin.
2. Select Analytics > Overview.

Two options are presented

• Program ROI: Details the Return On Investment for posts shared from the Workspace.

• External Impressions: Total post views by users' network connections.

🔹 Change value represents the change in value for the period selected.

Average cost per impression

The ROI Dashboard displays the ROI for a program’s impressions.

Here's how you can change the default cost per impression.

1. Go to Admin > Analytics > Overview.
2. Click Edit Values.
3. Adjust the values.
4. Click Done.

Share impression data

Shares gives you a breakdown of impressions by posts shared from EveryoneSocial. 

View share impression data by taking the following steps. 

1. Go to Admin.
2. Select Analytics > Shares.

Scroll to Shares to see data on how specific posts are performing.

We will continually monitor and review impression estimations to ensure you have the most accurate data possible to calculate your program’s value. If you’d like to learn more about other available data, please check out this article about Analytics and the ROI Dashboard.