Share Analytics provides data on when a particular post was shared, who shared it, how many clicks and engagements were received, and if the content was branded or not. You can answer network-specific questions, such as what shared posts receive the most engagement on Twitter and what shares aren't doing well when shared to a specific network.

🔹 This is available on the Teams and Enterprise plans.

🔸 This feature is accessible to Admin.

Accessing share analytics

1. Go to Admin.
2. Select Analytics.
3. Select Shares.

Dashboard data and definitions

The Shares Dashboard provides a glance of share data within the filters assigned.

Data points include:

• Total Shares: Number of shares to your team's social profiles.
• Shares by Day: Chart displaying the number of shares by date.
• Post: Title of the post.
• Date: Date the post was shared.
• Shared by: Name of the first user to share the post.
• Approved By: Name of the user who approved the post; auto-approved if approval wasn't required. if approval is automated.
• Shares: Number of times the share button was clicked.
• Clicks: Number of clicks the post received.
• Engagements: Number of engagements the post received.
• Branded: Checked if the post is branded.

Download a report

Each Analytics section has the option to download a CSV report. Add any filters you want for the report, then click the icon to make a request. A notification will present when the file is ready for download. Click the notification to download the report as a CSV file. The option to download the report will expire after 25 hours.

1. Go to Admin.
2. Select Analytics.
3. Select Shares.
4. Add filters *optional.
5. Click Download Report.
6. Select the report type: Shares Summary or Shares Detailed.
7. Click the notification "Requested ... report is ready for download, expires on ..."

Report filters

Dashboard and downloadable reports will only display data that meet the selected filters and time frame.

Date, department, and location filters are available. Filters work on an "or" basis. For example, the image below shows data within the last 30 days from users in the "Engineering" Department or "Chicago.”

Remove filters by clicking the X next to a department or location or clicking Clear Filters.

Report Types

You can download two share reports: Shares Summary and Shares Detailed. 

🔹 Summary Report

High-level summary of the posts shared from a Workspace and engagements received on that post.

• approved_by: User who approved the content in the Primary Group;auto-approved if approval wasn't required. if approval is automated.
• branded: "True" if the post’s content is considered branded.
• clicks: Total number of clicks on the shared post.
• content_id: ID assigned to the post.
• engagements: Total number of engagements on the shared post.
• first_shared_at: Date and time of the first share.
• groups: Groups where the post is accessible.
• impressions: Number of people who viewed the network share.
• shares: Total number of post shares.
• title: Title assigned to the post.
• users: Users who shared the content.

🔹 Detailed Report

Granular insight into posts shared, user information, network data, and engagements received on the shared post.

• branded: "True" if the post’s content is considered branded.
• clicks: Total number of clicks on the shared post.
• content_id: ID assigned to the post.
• department: Department assigned to the user who shared the content.
• email_address: Email associated with the user profile.
• engagements: Total number of engagements on the shared post.
• full_name: Name on the user profile.
• impressions: Estimated number of views on the shared post.
• location: Location assigned to the user who shared the content.
• [network]_comments: Number of comments made on the network.
• [network]_likes: Number of likes made on the network.
• network_shared_to: Name of the social network for the post’s share.
• post_approved_by: User who approved the content in the Primary Group; auto-approved if approval wasn't required. if approval is automated.
• post_groups: Groups where the post is published.
• post_title: Title assigned to the post.
• post_type: Post type shared: link, image, video, or text. 
• post_url: URL for the internal post.
• reach_of_user: Network reach of the user who shared the content.
• share_id: ID assigned to the share.
• share_url: URL to the network share. Click to view post details. 
• shared_at: Date and time of the share.
• shared_image_url: URL for the stored image that was shared to a network.
• shared_url: Bit.ly tracking link posted with the share.
• twitter_retweets: Number of retweets made on the network.
• user_commentary: Share copy used by the user for the network share.
• user_id: ID assigned to the user profile.

Actionable items

🔹 If a trend surfaces around a topic or source of shared content that performs well, pull in more of that content and teach Group moderators what’s performing well.

🔸 Identify the Groups (i.e. content topics) that the highest-performing shares come from. This gives insight into what topics tend to be most relevant so that the content marketing team can create more content around popular topics.

🔹 Identify engageable posts receiving a lot of shares so you can work with the content marketing team to drive even more traffic to these shares, work with the person sharing the content, and potentially go viral by getting lots of eyes on shares performing well.

Looking for more data and metrics available in EveryoneSocial?

🔹 Click here to review all available metrics.

🔸 Click here to review answers to frequently asked questions about analytics and reporting.