Review Share Analytics

Andre Larsen
Andre Larsen
  • Updated

Share Analytics provides data on when a particular post was shared, who shared it, how many clicks and engagements were received, and if the content is considered branded. You can answer network-specific questions, such as what shares receive the most engagement on Twitter and what shares aren't doing well when shared to a specific network.

🔹 This is available on the Teams and Enterprise plans.

🔸 This feature is accessible to Admin.

Access Share Analytics

  1. Go to Admin.
  2. Select Analytics.
  3. Select Shares.

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Dashboard Data & Definitions

The Shares Dashboard provides a quick glance of share data within the filters assigned.

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Data points include

  • Total Shares: Number of shares the Workspace has shared to networks.
  • Shares by Day: Chart displaying the number of shares by date.
  • Post: Title of the post.
  • Date: Date post was shared.
  • Shared by: Name of the first user to share the post.
  • Approved By: Name of the user who approved the post; blank if approval is automated.
  • Shares: Number of times the share button was clicked.
  • Clicks: Number of clicks the post received.
  • Engagements: Number of engagements the post received.
  • Branded: Checked if the post is branded.

Download a Share report

Download Share reports in CSV format to help filter data.

  1. Go to Admin.
  2. Select Analytics.
  3. Select Shares.
  4. Click Download Report.
  5. Select the report type.
  6. Click the notification "Requested ... report is ready for download, expires on ..."

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A CSV report will be downloaded to your device and you can view it using any compatible software.

Report Types

🔹 Summary Report

High-level summary of the posts shared from a Workspace and engagements received on that post.

  • content_id: ID assigned to the post.
  • title: Title assigned to the post.
  • shares: Total number of post shares.
  • clicks: Total number of clicks on the shared post.
  • engagements: Total number of engagements on the shared post.
  • groups: Groups where the post is accessible.
  • users: Users who shared the content.
  • approved_by: User who approved the content in the Primary Group.
  • first_shared_at: Date and time of the first share.
  • branded: True if the post’s content is considered branded.

🔹 Detailed Report

Granular insight into posts shared, user information, network data, and engagements received on the shared post.

  • user_id: ID assigned to the user profile.
  • full_name: Name on the user profile.
  • email_address: Email associated with the user profile.
  • reach_of_user: Network reach the user has across all connected profiles.
  • department: Department assigned in account settings.
  • location: Location assigned in account settings.
  • content_id: ID assigned to the post.
  • post_url: URL for the post.
  • post_title: Title assigned to the post.
  • post_groups: Groups where the post is accessible.
  • post_type: Type of post shared—URL, image/video, or text.
  • post_approved_by: User who approved the content in the Primary Group.
  • branded: True if the post’s content is considered branded.
  • share_id: ID assigned to the share.
  • shared_url: Bit.ly Tracking Link posted with the share.
  • shared_at: Date and time of the share.
  • network_shared_to: Name of the social network for the post’s share.
  • clicks: Total number of clicks on the shared post.
  • engagements: Total number of engagements on the shared post.
  • share_url: URL to the network share. Click to view post details. 
  • *impressions: Estimated number of views on the shared post.

*Impressions is a beta feature. Please check out this article to learn about impressions and sign up for the Early Adopter Program.

FAQ

How many shares are counted if a user shares to multiple networks
Each network is counted as a single share. If a user shares to Twitter and LinkedIn, their activity will be counted as 2 shares.
How are impressions estimated?
Impressions estimate Twitter views and LinkedIn views based on data we collected and analyzed for over a year.

Estimates are as follows

  • For every engagement, the user gets 60 impressions.
  • If there are 0 engagements, the user receives 25 impressions.

Calculate Impressions using the following equation: Impressions = (60 x number of engagements) + 25

How can I mark a post as branded or non-branded?
Posts are considered branded if they meet one of two criteria. 
  1. The post is a URL post and the URL is part of URL Tracking in Admin Settings.
  2. Users assigned the Contributor and Admin roles and Group Owners and Group Moderators can mark content as branded during post creation.

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