Admin Analytics and ROI Dashboard

Andre Larsen
Andre Larsen
  • Updated

Curious about how your advocacy program and efforts are impacting your company? We've got you covered.

Admins can access the analytics and ROI dashboard to determine your program's reach, level of engagement, and what and who is driving the most engagement. This provides keen insights so you can take action and use it to drive results for your team.

🔹 This is available on the Teams and Enterprise plans.

🔹 Starter plans can access Admin > Analytics to see the basic reporting dashboard.

🔸 This feature is accessible to Admin.

Click Admin on the top navigation to be taken directly to your Analytics and ROI Dashboard.

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Let's begin by reviewing the Analytics Overview and ROI Dashboard, then dive into specific analytics and details, including

ROI Dashboard

You'll immediately see the ROI Dashboard, which assigns a default value to your followers and engagement, based on our extensive research. Your ROI Dashboard provides a real-time estimate of what you would have paid if you ran a paid media campaign to increase your brand's reach and engagements.

Editing Values

You can edit values for the ROI Dashboard if you know your company's average cost per follower, the average cost per click, and the average cost per engagement for respective platforms. Editing these options will provide you with the most accurate data possible. To do so

  1. Click Edit Values.
  2. Insert the new value in the appropriate field(s).
  3. Click Apply.

Once your new values are input, your chart will take seconds before displaying your newly calculated values. 

🔷 Please note, edited values will only show for the admin who made the changes. 

Below your dashboard, you'll see more charts that dive into top-level data regarding

  • What's going on internally? This shows you a quick view of unique users logged into your platform over the last 30 days and top-level actions taken.
  • What's going on externally? This displays the level of engagement your posts receive after being shared from EveryoneSocial.
  • Popular posts—Multiple charts are available to show posts shared to Everyone Social that garner the most reactions and shares.
  • External share data—Multiple charts are available to show which external posts shared from Everyone Social garner the most clicks and engagements, such as comments and likes.
  • User data—Learn which users are the most active.
  • Group data—Dive into top-level details about popular and newly created Groups.

Groups report

Navigate to your Group Analytics by clicking Groups on the left-side menu. You'll then see the Groups dashboard, which will give you an overview of how your Groups are performing—engagements and post count.

In the CSV report, you'll find

  • Group settings—Content settings, moderators, etc.
  • Members—New and total
  • Internal activity—Comments, likes, and content contributions
  • External activity—Shares, clicks, engagements, and network-specific

Click here to learn more about the Groups report. 

Users reports

Navigate to your User Analytics by clicking Users on the left-side menu. You'll then see the Users dashboard, which will give you an overview of how your Users perform—engagements, reach, and post count.

You'll have the option to click Request Report for “Internal Engagement” or “External Activity” with the User Analytics report. 

“Internal Engagement” CSV includes metrics for your team's actions inside EveryoneSocial.

  • User details—Name, email, user role, department, location, etc.
  • Internal activity—Group management details, follow details, etc.
  • Post details—post-type details, post engagements received, etc.

“External Activity” CSV includes metrics for actions your team takes outside EveryoneSocial. 

  • User details—Name, email, user role, department, location, etc.
  • External sharing activity—External reach, shares, clicks, and engagements.
  • Network-specific data—Connected accounts, overall reach, branded vs non-branded data.

Click here to learn more about the Users reports.

Posts report

Navigate to your Post Analytics by clicking Posts on the left-side menu. You'll then see the Posts dashboard, which will give you an overview of how Posts perform—likes, comments, shares, and branded content.

In the CSV report, you'll find

  • Posts activity—Comments and reactions.
  • Post type—Engageable, shareable, image, url, etc.
  • Content details—Groups, commentary and disclosures, titles, descriptions, etc.

Click here to learn more about the posts report.

Shares reports

Navigate to your Share Analytics by clicking Shares on the left-side menu. You'll then see the Shares dashboard, which will give you an overview of how Shares perform—shares, clicks, engagements, and branded content.

In the CSV reports, you'll find

“Summary Report” CSV includes high-level metrics regarding shares your team made to social networks.

  • Share details—Users who shared the post, content ID, branded "true" or "false," etc. 
  • Engagement details—Number of impressions, clicks, shares, and engagements.

“Detailed Report” CSV includes detailed share metrics.

  • User details—Name, email, user role, department, location, etc.
  • Share details—Shares, clicks, engagements, title, commentary, etc. 
  • Network-specific data—Total engagements per network, comments on the share, etc. 

Click here to view our article about what is included in Share Analytics. 

Leaderboards report

Navigate to your Leaderboard Analytics by clicking Leaderboards on the left-side menu. You'll then see the Leaderboards dashboard, which will give you an overview of how Leaderboards perform—shares, clicks, engagements, and branded content.

In the CSV report, you'll find

  • User details—Name, email, user role, department, location, etc
  • Point data—Total points accumulated and scoring activities

Click here to learn more about Leaderboard reports.

Downloadable Reports

Within each program-specific Analytics item, you have the option to Download Report.

To download a report:

  1. Select the date range and filters for the report.
  2. Click Download Report.
  3. Select a report, if presented options.
  4. Wait for the download notification.
  5. Click the notification to begin the download.
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Report filters

Dashboard reports and downloadable reports will only display data that meet the selected filters and time frame.

Date, Department, and Location filters are available. Filters work on an "or" basis. For example, the image below shows data within the last 30 days from users in the "Human Resources" or "Product" Departments or users in "Chicago.”

Remove filters by clicking the X next to a department or location or clicking Clear Filters.

report filters.gif

Glossary

  • Clicks: Total number of clicks from shared content.
  • Comments: Internal-facing comments placed on posts by users.
  • Engagements: User post and comment interactions, such as likes, on content hosted outside of EveryoneSocial.
  • Network Reach: Total sum of your users' LinkedIn and Twitter connections.
  • Posts: Content posts published in EveryoneSocial.
  • Reactions: User post and comment interactions, such as likes, on content hosted in EveryoneSocial.
  • Share: Content shared directly from EveryoneSocial to an external platform.

If you'd like to learn more about the terms used in Analytics, please check out our Glossary for more information. 

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