Admin Analytics and ROI Dashboard

Paul Tucker
Paul Tucker
  • Updated

Your Workspace Analytics provides access to data and calculations to evaluate your program's performance. All program admins can access Analytics to help determine your program's reach, level of engagement, and what and who is driving the most engagement. This article covers how to navigate Analytics and pull reports. 

🔹 This is available on the Teams and Enterprise plans.

🔹 Starter plans can access Admin > Analytics to see the basic reporting dashboard.

🔸 This feature is accessible to Admin.

Click Admin on the top navigation to be taken directly to your Analytics and ROI Dashboard.

Let's begin by reviewing the Analytics Overview and ROI Dashboard, then dive into specific analytics and details, including

Overview and ROI Dashboard

You'll immediately see the ROI Dashboard, which assigns a default value to your followers and engagement, based on our extensive research. Your ROI Dashboard provides a real-time estimate of what you would have paid if you ran a paid media campaign to increase your brand's reach and engagements.

Below your dashboard, you'll see more charts that dive into top-level data regarding

  • What's going on internally? This shows you a quick view of unique users who've logged into your platform over the last 30 days and top-level actions taken.
  • What's going on externally? This displays the level of engagement your posts receive after being shared from EveryoneSocial.
  • Popular posts—Multiple charts are available to show posts shared to Everyone Social that garner the most reactions and shares.
  • External share data—Multiple charts are available to show which external posts shared from Everyone Social garner the most clicks and engagements, such as comments and likes.
  • User data—Learn which users are the most active.
  • Group data—Dive into top-level details about popular and newly created Groups.

Editing Values

You can edit values for the ROI Dashboard if you know your company's average cost per follower, the average cost per click, and the average cost per engagement for respective platforms. Editing these options will provide you with the most accurate data possible. To do so

  1. Click Edit Values
  2. Insert the new value in the appropriate field(s)
  3. Click Apply

Once your new values are input, your chart will take seconds before displaying your newly calculated values. 

🔷 Please note, edited values will only show for the admin who made the changes. 

Report Filters

Start reviewing your feature-specific Analytics by assigning filters to learn more about that feature within a designated timeframe or associated with a specific department or location.

 

Remove filters by clicking the X next to a department or location or clicking Clear Filters.

Downloadable Reports

Within each program-specific Analytics item, you have the option to Download Report. Get this CSV report by

  1. Selecting the date range and filters for the report
  2. Clicking Download Report
  3. Wait for the download notification from EveryoneSocial
  4. Click the notification to begin the download

You'll receive a popup notification for an initiated and completed download.

Group Analytics

Navigate to your Group Analytics by clicking Groups on the left-side menu. You'll then see the Groups dashboard, which will give you an overview of how your Groups are performing—engagements and post count.

In the CSV report, you'll find

  • Group settings—Content settings, moderators, etc.
  • Members—New and total
  • Internal activity—Comments, likes, and content contributions
  • External activity—Shares, clicks, engagements, and network-specific

User Analytics

Navigate to your User Analytics by clicking Users on the left-side menu. You'll then see the Users dashboard, which will give you an overview of how your Users are performing—engagements, reach, and post count.

You'll have the option to click Request Report for “Internal Engagement” or “External Activity” with the User Analytics report.

“Internal Engagement” CSV includes

  • User details—Name, email, user role, department, location, etc
  • Internal activity—Group management details, follow details, etc
  • Post details—post-type details, post engagements received, etc

“External Activity” CSV includes

  • User details—Name, email, user role, department, location, etc
  • External sharing activity—External reach, shares, clicks, and engagements
  • Network-specific data—Connected accounts, overall reach, branded vs non-branded data

Post Analytics

Navigate to your Post Analytics by clicking Posts on the left-side menu. You'll then see the Posts dashboard, which will give you an overview of how Posts are performing—likes, comments, shares, and branded content.

In the CSV report, you'll find

  • Posts activity—Comments and reactions
  • Post type—Engageable, shareable, image, url, etc
  • Content details—Groups, commentary and disclosures, titles, descriptions, etc

Share Analytics

Navigate to your Share Analytics by clicking Shares on the left-side menu. You'll then see the Shares dashboard, which will give you an overview of how Shares are performing—shares, clicks, engagements, and branded content.

Click here to view our article about what is included in Share Analytics. 

Leaderboards

Navigate to your Leaderboard Analytics by clicking Leaderboards on the left-side menu. You'll then see the Leaderboards dashboard, which will give you an overview of how Leaderboards are performing—shares, clicks, engagements, and branded content.

In the CSV report, you'll find

  • User details—Name, email, user role, department, location, etc
  • Point data—Total points accumulated and scoring activities

FAQ

Why can't I edit values for New Followers and Engagements on Facebook?

Twitter and LinkedIn are the only platforms that give permission to report engagements and followers. Unfortunately, the ROI Dashboard can't add values for Facebook and other apps because they do not give this information away to third-party apps.

Why are my changes not saved on other admin profiles?

Your dashboard is specific to your profile and any changes to the values within the ROI Dashboard must be done with each user's profile. To make sure you're company is in sync, we'd recommend adding a post to your EveryoneSocial page to report the new values so each admin can adjust their Dashboard values.

How many shares are counted if a user shares to multiple networks?
Each network share is counted as a single share. If a user shares to Twitter and LinkedIn, their activity will be counted as 2 shares.

Glossary

  • Clicks—Total number of clicks from shared content.
  • Comments—Internal-facing comments placed on posts by users.
  • Engagements—User post and comment interactions, such as likes, on content hosted outside of EveryoneSocial.
  • Posts—Content posts published in EveryoneSocial.
  • Reactions—User post and comment interactions, such as likes, on content hosted in EveryoneSocial.
  • Share—Content shared directly from EveryoneSocial to an external platform.
  • Total Reach—Total sum of your users' LinkedIn and Twitter connections, updated every 24 hours.

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