Social networking is all about connecting with people through your social channels using posts, comments, reactions, and direct messages(DMs). EveryoneSocial focuses on how to post content so you can get more comments and reactions on your posts, and ideally increase DMs from prospects. So, how often should you post content if you're focusing on social networking?
Our resident social media expert recommends sharing content 5-10 times per week; remember to spread your content out over time in order to avoid spamming your networks and being penalized by network algorithms.
The following recommendations are per network.
- Share 5-10 posts a week
- Minimum of 3 posts about your topic or field of expertise
- Minimum of 2 posts about a passion topic
- Minimum of 1-2 company-branded posts.
- Stay consistent
5 posts a week can be hard to maintain, especially if you're posting every piece of content at the time of publication. If you're looking to achieve consistency, we recommend using the Schedule Feature to queue content so you can bulk add your posts without having to log in to your networks every day to produce content.
Where to find content
Are you thinking "That's easier said than done?" It can seem daunting to think about having to produce content at that high of a volume, but you're not being asked to write a book every day. There are many types of content that can be produced.
If you're looking for more information on how to find content, please check out the resources our marketing team has published.
- Content Planning
- Build a Strong LinkedIn Content Strategy
- Top Social Post Examples from Our Customers
- Build a Content Strategy Framework for Employee Advocacy