EveryoneSocial Glossary

Andre Larsen
Andre Larsen
  • Updated

This glossary includes key terminology, product features, and concepts to help guide you as you learn more about using EveryoneSocial. 

Branded Content

Posts are considered branded if they meet one of two criteria. 

  1. The post is a URL post and the URL is part of URL Tracking in Admin Settings.
  2. Users assigned the Contributor and Admin roles and Group Owners and Group Moderators 🔗 can mark content as branded during post creation.

This content is filterable via reports and is considered more valuable for default Leaderboard points.


Internal comments placed on posts by users. Learn more about engaging with posts.


Disclosures are required text to add to the end of share copy when users share a post. Companies often use disclosures for hashtags, such as #iworkforcompany. Active disclosures are available to add when creating or editing a post.

Once a disclosure is applied to a post, users must include it when sharing a post.


Mobile menu item displaying a feed of conversations you are mentioned on or following.


Actions taken on posts, such as comments, likes, retweets, and shares. Learn more about engaging with posts.

External Action

Any action outside of your Workspace, such as posts or engagements on your social networks.


Groups are Workspace content areas designed to create a space for specific audiences, usually related to topic-specific, location-specific, or team-specific content. Learn more by visiting the Groups article


A social media account's public username that can be used to mention and tag a profile on your post. Learn more about best practices using Hashtags.


A symbol used to connect posts on social media to other posts on the same subject or trending topic. Learn more about best practices using Hashtags.

Internal Action

Any action within your Workspace, such as posts and engagements.


An internal or external piece of content such as a link, text-based post, shared social posts, video, or photo.

Post Type

The type of content within the post designating how networks read the content. We have three Post Types at EveryoneSocial: URL Posts, Video/Image Posts, and Text Posts.


The total sum of LinkedIn, Twitter, and EveryoneSocial connections. Reach is updated every 24 hours to accurately reflect your networks' growth.


An action on an EveryoneSocial Workspace post to like or react with an emoji. Learn more about engaging with posts.


A tool within EveryoneSocial that allows you to choose a future time and date to publish an internal or external post. Click here to learn how to use the Scheduler.


Segments serve as a user audience selector to specify audiences for other features within EveryoneSocial. Segments can be built using rules selecting user departments and locations, Groups and people followed, or a CSV email list. Learn how to create a user segment here


An action that occurs when a user shares a post to their social networks.


A scrollable accumulation of content that's personalized and uniquely based on Groups joined and followed users.


A post or event with a popularity surge based on numerous engagements.


A profile account registered to a Workspace. Learn more about inviting users


A Workspace is the main instance you'll use with EveryoneSocial to post and share content and build your network and share expertise. Every company has its own Workspace that consists of Users, Groups, Leaderboards, etc. The account tour provides an overview of a typical Workspace

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