Share consistently, but don’t share too much.

• Post content 5-10 times per week.

  • Minimum of 5 posts about your topic or field of expertise
  • Minimum of 1 post about a passion topic
  • Minimum of 1-2 company-branded posts. 

• Spread these shares out over the week 

Use #hashtags when sharing.

• Did you know that content containing a #hashtag receive a 22% higher click rate and a 63% higher engagement rate than those that don’t?! 

• Amplify the audience of your content shares; anyone searching on the same hashtag you used in your share could potentially come across your social post.

• This is a great way to get in front of potential prospects, clients and other professionals you hadn’t previously connected with.

Don’t Spam your Audience; use the scheduler to schedule and queue content.

• As mentioned, we only want you to share the content that makes sense for you and you should only post 3-5 times per week.

• Spread your content shares out over time rather than sharing multiple articles at once in order to avoid spamming your networks and being knocked down content feeds by each network’s algorithms.

• Achieve consistency easily by using the Scheduler to queue content so you can bulk add your posts without having to log in to your networks every day to produce content. This will ensure you’re sharing at the best time of the day for each network and will make sure you’re not oversharing. 

Want to share how awesome a team member is at being a thought leader and influencer in your program?

Nominate them for our Rockstar of the Month program and we'll share their amazing achievements on our social media pages–giving them more of the love they deserve and providing more incentive for your team to keep being amazing! 

Fill out your nomination here!