Add a Custom Image to a Link Post

Paul Tucker
Paul Tucker
  • Updated

When you share links online, the accompanying image is vital for capturing attention and conveying content essence. Sometimes, automated processes get it wrong. To ensure a perfect match between the link you share, your message, and the image, use a custom image for link posts. This enhances engagement and reinforces your brand.

In this article, we'll guide you on adding custom images to your link posts for a more professional online presence. Let's get started!

Create a link post

Compose an internal post, and select a link post type. Add the link. 

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Upload the image

Once the link is added, you can customize the content by uploading different images.

Click Upload to add each photo, and repeat until all photos have been uploaded. 

upload image for link post.jpg

Select up to 5 images for internal posts to have multiple share versions, so users can differentiate shared content.

🔷 NOTE: When sharing a link with a custom image to X (formerly Twitter), X's API changes the link post to an image post, and the link is added to the end of the share copy as a link.


Can I see what the featured image for X or LinkedIn would be before posting the URL so I can determine if I want to use a custom image?

Yes! X’s Card Validator and LinkedIn’s Post Inspector will provide you with a preview card before publishing it to your profile. Simply insert a URL into the tool and submit it to see what the featured image and description would be for that URL.

Can I share a custom image with a link post when sharing to Facebook?

Due to Facebook's API limitations, adding custom images will not work. When sharing to Facebook only the link will be passed along.

I'm trying to share a Link post and added a custom image but it's not sharing when I post to my network. What could be happening? 

Great question! A custom image will replace a single URL's shared image but is overwritten if a second URL is shared in the Internal Commentary. If you are using a link or sharing a second link in the share copy, that second link's share image will overwrite a custom image. 

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