Review how a Group's posts and members are engaging with content. You can access Group Analytics to see data to help determine a Group's reach, level of engagement, popular posts, and who is driving the most engagement. This article will guide you through how to access Group Analytics and pull reports.
🔹 This is available on the Teams and Enterprise plans.
🔹 Starter plan Admin can access Admin > Analytics to see the basic reporting dashboard.
🔸 This is accessible to Admin and Group Moderators.
This article covers two report options and four analytic sections.
- Access Group Analytics
- Filter report options
- CSV report options
- Users Analytics
- Posts Analytics
- Shares Analytics
Access Group Analytics
- Click Moderator or Admin
- Select Analytics > Groups
You'll arrive at the Group Analytics dashboard, which displays an overview of how well the Groups you manage are performing. With this data, you can understand what Groups are getting the most posts added as well as which Groups members want to join and engage.
Date, Department, and Location filters are available. It's important to know the filters work on an "or" basis. For example, the image below shows Group data within the last 30 days from users in the "Human Resources" or "Product" Departments or users in "Chicago".
CSV Report Options
Each Analytics section has the option to download a CSV report. Click the icon to make a request and a notification will present when the file is ready for download. The report will be downloaded as a CSV/spreadsheet and you can filter information as needed.
View user type, when they were last active, the user's reach, posts, shares, and clicks from the content they have shared from the group.
You can gather users' success stories with this data. Learn who and why users are getting great engagement on their shares. You can also target inactive users and re-engage them.
View when a particular post was created, who created it, who approved it, how many likes, comments, and shares it received as well as if the content was branded or not.
You will be able to see what posts are working versus what posts are not, giving you the insight to understand what content you should be adding or approving more often.
View when a particular post was shared, who shared it, how many shares, clicks, engagements, and if the content was branded or not.
Share Analytics gives you the opportunity to understand things like network-specific activity, such as what shares get the best engagement when shared to Twitter. Likewise, you'll also see what shares aren't doing well when shared to a specific social network.