The Groups report seeks to answer the question, “How active are Groups and Group members?” You can access the Group report to see data to determine a Group's reach, level of engagement, popular posts, and who is driving the most engagement. This article covers how to pull the Groups report and defines its metrics.
🔹 This is available on the Teams, Enterprise, and Unlimited plans.
🔹 Starter plan Admin can access Admin > Analytics to see the basic reporting dashboard.
🔸 This is accessible to Admin and Group Moderators.
Access Group Analytics
- Click Moderator or Admin.
- Select Analytics > Groups.
You'll arrive at the Group Analytics dashboard, which displays an overview of how well the Groups you manage are performing. With this data, you can understand which Groups are getting the most posts added as well as Groups members join and engage in the most.
Group metrics include the following.
- Total Groups: This chart displays active and inactive Groups within the selected date range.
- Monthly Active Groups: This graph displays active and inactive Groups for the selected date range.
- Name: Team member’s name.
- Created On: Date the team member joined the Workspace.
- Created By: Name of the person who created the Group.
- New Members: Members who joined the Group during the reporting period.
- Posts: Number of times the person published a post.
- Shares: Number of times the person shared a post.
- Clicks: Number of clicks received from member shares.
Here are the two main items to consider when expecting data to be available once an action is taken.
- Actions taken within EveryoneSocial, such as connecting a social network, are seen almost immediately in reporting.
- Actions taken outside of EveryoneSocial, such as clicks and likes, are seen within 24 hours. This is because analytics runs on an Extract, Transform, Load (ETL) to format and arrange data for reporting—and it’s a scheduled process. As soon as the next day rolls around, you should see data regarding external actions.
Dashboard reports and downloadable reports will only display data that meet the selected filters and time frame. Date, Department, Location, Segment, and Group filters are available. Filters work on an "or" basis. For example, the image below shows data within the last 30 days from users in the "Human Resources" or "Product" Departments or users in "Chicago.”
Remove filters by clicking the X next to a department or location or clicking Clear Filters.
Each report has a focus and that focus determines what data is pulled. Consider the examples below.
- Groups report pulls data for Groups during the selected timeframe. If the report was pulled for the last 7 days, it will only display Groups that were created before the last 24 hours.
- Posts report pulls data for posts published to EveryoneSocial during the selected timeframe. If the report was pulled for the last 7 days, then it displays data for posts created in the last 7 days.
Using the examples, if a post was published 3 days ago and was reposted to a Group created the day the report was pulled, then the post would show up on the posts report and have the Group listed but it would not show up on the Groups report.
Download a report
Each Analytics section has the option to download a CSV report. Click the icon to make a request, and a notification will present when the file is ready for download. Click the notification to download the report as a CSV file. The option to download the report will expire after 25 hours.
- approval_type: Level of content approval for posts to be published: "auto" or "review."
- approved_posts: Number of posts published in the Group.
- branded_posts: Number of posts the user published that are considered branded.
- branded_reactions: Number of "likes" made on a Group's branded posts.
- clicks: Total number of clicks made on a Group's posts. Social network, clipboard, and email clicks are also separately reported.
- clicks_per_share: Average number of clicks per share. Social network, clipboard, and email clicks are also separately reported.
- created_at: Date the Group was created.
- created_by: First and last name of who created the Group.
- department: Assigned departments in a Group's or profile's settings.
- engagements: Total number of engagements made on a Group's shared posts. LinkedIn and X, formerly Twitter, engagements are also separately reported.
- engagements_per_share: Average number of engagements per share. LinkedIn and X, formerly Twitter, engagements are also separately reported.
- id: Group ID.
- location: Assigned locations in a Group's or profile's settings.
- members: Total members in the Group.
- moderators: List of Moderator emails.
- moderators_count: Total number of users assigned as Moderators in the Group.
- name: Group name.
- new_members: Number of users who joined the Group.
- reactions: Total number of "likes" made on a Group's posts.
- reactions_by: Total unique users who've reacted to published Group posts within the date range.
- removed_posts: Number of posts the user removed from Groups.
- reviewable_posts: Number of posts in the For Approval tab waiting for Admin or Moderator approval. These are not considered published.
- shares: Total number of shares made on a Group's posts. Social network, clipboard, and email shares are separately reported.
- unbranded_posts: Number of non-branded posts.
- unbranded_reactions: Number of "likes" made on a Group's non-branded posts.
Provide feedback to Contributors, Moderators, and Admins about content performance and trends.
🔹 Identify success stories from highly successful Groups.
🔹 Identify the highest performing Groups and pull a Post Report. Filter Groups by the highest-performing Groups to see specific content approved and shared. Take these insights and strategies and amplify them across other Groups.
🔹 Incentivize actions, such as sharing to certain networks, contributing content, sharing branded versus non-branded content, and inviting users.
🔹 Contests based on Group locations with the most engaged content during a marketing campaign.
🔹 Track social trends of Groups based on location.
🔹 Determine which types of content perform best in each Group: text, photo or link posts.
Looking for more data and metrics available in EveryoneSocial?