How to Use the URL Tracking Tool

Paul Tucker
Paul Tucker
  • Updated

EveryoneSocial's URL Tracking enables you to track branded content within your web analytics program (e.g., Google Analytics). 

URL Tracking is activated by an EveryoneSocial Admin and works with the content domains you own and manage—websites where you host your branded content and collect analytics. 

Once a colleague shares a Post that contains a URL that matches one of your company domains, EveryoneSocial will automatically add the UTM parameter values or "Tracking Keys" to the end of a URL. New data will begin streaming into your analytics tool if you've pre-configured it to track those values. 

All you need to get started is to enter the Tracking Keys and Values within the Workspace Settings. that match what you've created within your web analytics platform. We also have an Overview of the URL Tracking Tool for use cases and best practices.

Let's get started!

🔹 This is available on the Teams and Enterprise plans.

🔸 This feature is accessible to Admin.

This article covers

Designate URL Tracking Keys and Values

All Tracking Links require setting up the Tracking Key and Values before data can be tracked.

  1. Go to Admin.
  2. Select Settings > Share/URL Tracking.
  3. Enter the domain to track.
    • The domain entered must also be pre-configured to work with your analytics provider.
  4. Click Add.
  5. Click Edit ✏️.
  6. Enter New Tracking Key.
    • "Tracking Key" is also known as a UTM parameter. 
    • If your analytics provider requires "utm_" to precede the parameter in the URL, be sure to include it here. Example: utm_source
  7. Click Add.
  8. Select the Value type.
  9. Enter or select the Value.
  10. Optional: Click Add and repeat steps 6-9 if you want to add multiple Tracking Keys for the domain.
  11. Click Done to save your Tracking Link.

url tracking link creation process.gif

Delete URL Tracking Links or a Tracking Key

You can delete an entire Tracking Link or delete specific Tracking Keys if a Tracking Link has more than one Tracking Key assigned.

  1. Go to Admin.
  2. Select Settings > Share/URL Tracking.
  3. Click Edit ✏️ on the URL.
  4. Click Delete 🗑 next to the Tracking Link or Tracking Key.
  5. * Confirm a Tracking Link's deletion by clicking Delete in the popup.

URL Tracking Link deletion process.gif

URL Tracking data review

Your CRM or analytics tool will begin to collect and parse data from the Tracking Link clicks once URL posts are shared with the domains selected for URL Tracking and those shared links are clicked.

Use the Tracking Keys and the Values to create views and see the data sent to the analytics tool.

For example, in Google Analytics, you'll build custom Segments and select the Filter (aka Tracking Key) that "exactly matches" the Value for the URL Tracking Link.

Google Analytics Custom Segments.png

FAQ

Can I add a Value to see who is sharing the post?

You can track who is sharing a post using a User ID. This is done by adding a Dynamic Value for a User ID. The User ID is a non-identifiable value correlated to the Analytics > Users report to see who shared the content. There are two columns, User ID and Name, that you can use to compare a shared post's User ID to the user in your Workspace.

Do I need to include "utm_" in my Tracking Key text?

This depends on your analytics provider. Some providers require "utm_" to be contained within the URL so the analytics app can identify the text that follows as the UTM parameter and specified value. Other analytics apps search the whole URL for exact matches and do not require the usage of "utm_" in the Tracking Key text or URL. We suggest consulting with your analytics provider for their recommendation.

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