Analytics and Reports FAQ

Andre Larsen
Andre Larsen
  • Updated
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In this article, we'll look at frequently asked questions about analytics and reporting within EveryoneSocial.

Let's get started!

How many shares are counted if a user shares to multiple networks?
Each network share is counted as a single share. For example, if a user shares to X and LinkedIn, their activity will be counted as two shares.
What is an Engagement?
Engagements reflect how many times the audience has interacted with a piece of content posted from EveryoneSocial to another social network. These include likes, comments, and reshares. Engagement data can be used to measure a campaign’s success and determine the content that resonates most with an audience.
Why do reports have two values for engagements: engagements and engage_actions?
Great question! The difference between these two values is the source. One originates from an activity outside EveryoneSocial. The other displays activity within EveryoneSocial. The value engagements displays engagements from social networks. Any value with engage_actions displays a count of times the "Engage" button was clicked on a post in EveryoneSocial (aka, an engageable post) to engage directly with the post on another network.
How are impressions calculated?
X and LinkedIn don’t share impression data with third parties. So we analyzed over a year’s public data to build impression estimations modeled on real-world usage. Estimates are as follows. For every engagement, the user gets 60 impressions. If there are 0 engagements, the user receives 25 impressions.
Calculate Impressions using the following equation: Impressions = (60 x number of engagements) + 25
Click here to learn more about Impression data.
How can a post be marked as branded or non-branded?
Posts are considered branded if they meet one of two criteria.
  1. The post is a URL post and the URL is part of URL Tracking in Admin Settings.
  2. Users assigned the Contributor and Admin roles and Group Owners and Group Moderators can mark content as branded during post creation.

Check out our article on how to create branded content for more information.

Why are changes to the ROI Dashboard not saved on other Admin profiles?
Changes are only specific to a user's profile, allowing multiple ROI programs to run within a single organization or program. Ideally, every Admin on the same team should enter ROI numbers the department recognizes as the average cost per click on each network.
How does reporting work for deleted users?
Deleted users information is scrubbed from EveryoneSocial, and we will not have information associated with a deleted user’s profile, such as a name and email. A deleted user's actions are still tracked and will be associated with the user_state “Deleted.”
Why does the data differ on the Users and Shares Reports?

Great question!

Reports will pull analytics and data for the timeframe associated with the report. The Users and Shares Reports differ because of the source of the report.

Users Report pulls data based on when an action occurs for the user. So if a user shared content 63 days ago but the share is still getting actionable data, such as clicks and engagements, then the Users Report would track the clicks and engagements made if they occurred during the reporting period.

Shares Report is based on when the Share happened. So if a share occurred 63 days ago and the reporting period was the last 30 days, the report would not include clicks and engagements made, even if the clicks and engagements happened in the reporting period. They will only be tracked if the reporting period included the date the share was made.

The data isn’t matching the numbers from Google Analytics or other reporting.

Oh no! Having data that doesn't match is one of our least favorite things and we'd like to find out what's causing all the problems.

If you see data you believe is inaccurate or is unexpected, please connect with our support team and provide as much detail as possible, including but not limited to:

  • How you are getting the data?
  • What is the reporting period?
  • When did you pull a report or get this data?
  • Was the data edited in any way, such as columns removed?
  • What is the discrepancy?
  • What do you expect to see?

Any information provided will greatly help us determine the root cause. 

Why do some posts show a blank cell for approved_by?
Prior to February 24, 2022, EveryoneSocial did not add a value to the approved_by metric if the content was auto-approved. This includes content that meets the following criteria.
  • Added by an Admin.
  • Added in a Group that didn’t require approval to post.
  • Already approved to publish in the primary Group, which approves publication to secondary Groups.
  • Is content from an automated source that did not require approval.
All content published after February 24, 2022, will have a value for approved_by which will be a person’s name or “auto-approved.”

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