The Posts Analytics report seeks to answer the question, “How is content in EveryoneSocial performing?” It provides data on what posts perform well versus what posts do not, giving insight into the types of content you should add and approve more often. This article outlines how to pull the Posts Report and defines its metrics.
🔹 This is available on the Teams, Enterprise, and Unlimited plans.
🔸 This feature is accessible to Admin.
Access Post Analytics
Access Post Analytics via the Admin console.
- Click Admin.
- Select Analytics > Posts.
The Posts Analytics dashboard displays an overview of the posts' performance. With this data, you can understand which posts are being shared the most, what content is gaining the most traction, and who’s contributing valuable content.
The dashboard displays the following.
- Total posts: posts published to your workspace and filtered by branded and non-branded content.
- Posts by Day: breakdown of posts published each day and filtered by branded and non-branded content.
- Posts: Title of the post.
- Date created: Date the post was submitted to the Workspace.
- Creator: Author of the post.
Approved by: Team member who approved the post being published;
auto-approvedif approval wasn't required.
- Likes: Number of times the heart icon was clicked to like the post.
- Shares: Number of times the post was shared.
- Branded: Checkmark appears if the post is considered branded.
Dashboard and downloadable reports will only display data that meet the selected filters and time frame.
Date, Department, and Location filters are available. Filters work on an "or" basis. For example, the image below shows data within the last 30 days from users in the "Engineering" Department or "Chicago.”
Remove filters by clicking the X next to a department or location or clicking Clear Filters.
Here are the two main items to consider when expecting data to be available once an action is taken.
- Actions taken within EveryoneSocial, such as connecting a social network, are seen almost immediately in reporting.
- Actions taken outside of EveryoneSocial, such as clicks and likes, are seen within 24 hours. This is because analytics runs on an Extract, Transform, Load (ETL) to format and arrange data for reporting—and it’s a scheduled process. As soon as the next day rolls around, you should see data regarding external actions.
Each report has a focus and that focus determines what data is pulled. Consider the examples below.
- Shares report pulls data for shares made during the selected timeframe. If the report was pulled for the last 7 days, then it displays data for what occurred on shares made during the last 7 days.
- Posts report pulls data for posts published to EveryoneSocial during the selected timeframe. If the report was pulled for the last 7 days, then it displays data for posts created in the last 7 days.
Using the examples, if a post was created 8 days ago and it was shared in the last 3 days, then you would see data in the Share report but not the Post report.
Download a report
Each Analytics section has the option to download a CSV report. Click the icon to make a request, and a notification will present when the file is ready for download. Click the notification to download the report as a CSV file. The option to download the report will expire after 25 hours.
The Post report metrics and actions made on posts during the reporting period.
Here’s a list of available metrics.
- [network]_clicks: Total clicks made on a post shared to a network.
- [network]_clicks_per_share: Average number of clicks per share for the network a post is shared to.
- [network]_commentary: Suggested commentary applied to a post when a user chooses to share it.
- [network]_comments: Number of comments made on the network share.
- [network]_disclosure: Disclosure assigned to the post that will be applied once a user shares it.
- [network]_engagements: Total engagements made on a post shared to a network.
- [network]_engagements_per_share: Number of engagements per share made on a post shared to a network.
- [network]_likes: Number of likes for a post shared to a network.
- [network]_retweets: Number of times a tweet was retweeted on X, formerly Twitter.
- [network]_shares: Total number of times the post was shared.
approved_by: User who approved the content in the Primary Group;
auto-approvedif approval wasn't required.
- approved_date: Date the post was approved/published to a Group's Timeline.
- clicks: Total number of clicks made on a single post.
- clicks_per_share: Average number of clicks per share.
- commentary_locked: The sharer can't adjust the share copy of the post.
- content_url: URL used for a link post's content.
- engage_actions: Number of times users clicked the engage button for an engageable post.
- engagements: Total number of engagements made on a single shared post.
- engagements_per_share: Average number of engagements per share.
- groups: List of Groups the post lives in, with the first being the Primary Group.
- has_photo: The post is an image/video post type.
- has_text: The post is a text post type.
- has_url: The post is a link post type.
- is_branded: Post is considered branded.
- is_engageable: Post is a link post that uses the direct link to a published social network post and was marked as engageable by admins.
- is_shareable: Post was marked as shareable to social networks.
- post_body: Body assigned to post.
- post_date: Date the post was created.
- post_id: ID assigned to the post.
post_title: Title assigned to the post.
Link posts's meta titles display here. Image, video, and text posts's titles are manually added.
- post_url: URL for the internal post.
- reactions: Total number of reactions made on the post.
- shares: Total number of shares made on the post.
- submitted_by: User who submitted the content.
- ugc: Content is considered "User Generated Content," i.e. it's not from an automated source or admin.
🔹 If “read-only” posts receive the highest internal engagement, the program can gain more traction by leaning into these as examples to increase internal engagement. Examples:
- Messages from leaders, such as posts w/ videos and text-based comms.
- Professional development content.
🔸 If Engageable posts perform well, get feedback from the social team and team leads around use cases for driving traffic to various social posts (company posts, client posts, etc.).
Looking for more data and metrics available in EveryoneSocial?