Review Posts Analytics

Andre Larsen
Andre Larsen
  • Updated

The Posts Report seeks to answer the question, “How is content in EveryoneSocial performing?” It provides data on what posts perform well versus what posts do not, giving you insight into the content you should add and approve more often. This article outlines how to pull the Posts Report and defines its metrics.

🔹 This is available on the Teams and Enterprise plans.

🔸 This feature is accessible to Admin.

This article covers the following:

Access post analytics

Access analytics to review data around posts by going to your Admin tools.

  1. Click Admin.
  2. Select Analytics > Posts.

Posts analytics access.gif

You'll arrive at the posts dashboard, which displays an overview of the posts' performance. With this data, you can understand which posts are being shared the most, what content is gaining the most traction, and who’s contributing valuable content.

posts dashboard.png

Data points include:

  • Total posts: posts published to your workspace and filtered by branded and non-branded content.
  • Posts by Day: breakdown of posts published each day and filtered by branded and non-branded content.
  • Posts: Title of the post.
  • Date created: Date the post was submitted to the Workspace.
  • Creator: Author of the post.
  • Approved by: Team member who approved the post being published. Blank if approval isn’t required.
  • Likes: Number of times the heart icon was clicked to like the post.
  • Comments: Number of comments added to the post.
  • Shares: Number of times the post was shared.
  • Branded: Checkmark appears if the post is considered branded.

Report filters

Dashboard and downloadable reports will only display data that meet the selected filters and time frame.

Date, Department, and Location filters are available. Filters work on an "or" basis. For example, the image below shows data within the last 30 days from users in the "Engineering" Department or "Chicago.”

Remove filters by clicking the X next to a department or location or clicking Clear Filters.

report filters.gif

 

Download a report

Each Analytics section has the option to download a CSV report. Click the icon to make a request, and a notification will present when the file is ready for download. Click the notification to download the report as a CSV file. The option to download the report will expire after 25 hours.

download report process.gif

Posts metrics

The Post report metrics display details about posts and actions taken on those posts during the reporting period.

Here’s a list of available metrics.

  • [network]_clicks: Total clicks made on a post shared to a network.
  • [network]_clicks_per_share: Average number of clicks per share for the network a post is shared to.
  • [network]_commentary: Suggested commentary applied to a post when a user chooses to share it.
  • [network]_comments: Number of comments made on the network share.
  • [network]_disclosure: Disclosure assigned to the post that will be applied once a user shares it.
  • [network]_engagements: Total engagements made on a post shared to a network.
  • [network]_engagements_per_share: Number of engagements per share made on a post shared to a network.
  • [network]_likes: Number of likes for a post shared to a network.
  • [network]_retweets: Number of times a tweet was retweeted on Twitter.
  • [network]_shares: Total number of times the post was shared.
  • approved_by: User who approved the content in the Primary Group.
  • approved_date: Date the post was approved/published to a Group's Timeline.
  • clicks: Total number of clicks made on a single post.
  • clicks_per_share: Average number of clicks per share.
  • commentary_locked: The sharer can't adjust the share copy of the post.
  • comments: Total number of comments made on a single post.
  • content_url: URL used for a link post's content.
  • engage_actions: Number of times users clicked the engage button for an engageable post.
  • engagements: Total number of engagements made on a single shared post.
  • engagements_per_share: Average number of engagements per share.
  • groups: List of all Groups the post lives in, with the first being the Primary Group.
  • has_photo: The post is an image/video post type.
  • has_text: The post is a text post type.
  • has_url: The post is a link post type.
  • is_branded: Post is considered branded.
  • is_engageable: Post is a link post that uses the direct link to a published social network post and was marked as engageable by admins.
  • is_shareable: Post was marked as shareable to social networks.
  • post_body: Body assigned to post.
  • post_date: Date the post was created.
  • post_id: ID assigned to the post.
  • post_title: Title assigned to the post.
  • post_url: URL for the internal post.
  • reactions: Total number of "likes" made on a single post.
  • shares: Total number of shares made on a single post.
  • submitted_by: User who submitted the content.
  • ugc: Content is considered "User Generated Content," i.e. it's not from an automated source or admin.

Actionable items

🔹 If “read-only” posts receive the highest internal engagement, the program can gain more traction by leaning into more use cases for internal engagement. Examples:

  • Messages from leaders, such as posts w/ videos and text-based comms.
  • Professional development content.

🔸 If Engageable posts perform well, get feedback from the social team and team leads around use cases for driving traffic to various social posts (company posts, client posts, etc.).


Looking for more data and metrics available in EveryoneSocial?

🔹 Click here to review all available metrics.

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