How to Reshare Content

Andre Larsen
Andre Larsen
  • Updated

Sharing the same content multiple times can increase the content’s visibility and reach. However, it’s essential to keep your audience in mind and the frequency with which you share the same content.

In this article, we look at how you can reshare the same piece of content and best practices to avoid oversaturation and appearing spammy to your audience. Let’s get started!

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Content can be reshared in two ways.

Reshare content from your Timeline

You can reshare posts directly from your Timeline. Once you share a post, the Share button will change to a Shared button. A drop-down is presented to choose to Share Again or View Performance.

  1. Click the down arrow to open share options.
  2. Select Share Again.
  3. Complete the share process.

Reshare Process: Timeline.jpg

View Performance takes you to Activity, where you can view metrics associated with the share. The post can also be reshared from Activity, which we discuss below.

Reshare content from your Past Shares

Activity presents metrics around total engagement, impressions, reach, and past share activity. Here, you can view the content you shared and take specific actions on that content, including resharing it.

  1. Go to Activity.
  2. Scroll down to select Past Shares.
  3. Hover over the content to reshare.
  4. Click Share Now.
  5. Complete the share process.

Reshare process-Past shares.gif

Best practices when resharing content

While resharing content increases the content’s visibility and reach, it can also have the opposite impact and hurt your rapport, make you appear as if you’re spamming your audience, and start to decrease engagement on your social posts.

It’s essential to keep these best practices in mind when you reshare content.

  • Choose different social networks: If you already shared content to LinkedIn, try sharing to Twitter or Instagram to reach a different audience. 
  • Update share copy: Always change the copy, so it’s not identical to your previous shares.
  • Share at different times: Don’t share the same content at the same time and day.
  • Switch up your hashtags: Not only does this increased visibility and audience reach, but it also changes the content from the previous share.
  • Change the image: Change the image used with the share to create even more separation from the original. This may not be a possibility, especially if you are promoting an event or content that requires a specific banner or image.

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