Each social network has its own set of guidelines and constraints about the content shared from EveryoneSocial, and Twitter is no different. This article covers Twitter’s specifications to understand more of the intricacies of sharing to Twitter.
Twitter’s copy is brief, allowing up to 280 characters. We provide a character count as you’re writing the copy so you are aware of the available copy space. Be sure to check out our article covering character limits so you can optimize the copy based on the available character count.
Mention other Twitter profiles directly in EveryoneSocial while creating your share. This will increase the share’s reach to get more views. Mention a profile by using the “@” symbol followed by the username (also known as account handle). Make sure there are no spaces between the @ symbol and the username. An example would be, “I’m sharing a Tweet with @everyonesocial,” since EveryoneSocial’s username is “everyonesocial.”
You can find the account handle by visiting the profile where you will see all Tweets for the account. The URL contains the handle at the very end. Click here for more details on finding a Twitter account handle.
Sharing a video to Twitter will result in the video converting to a static image with a play button. The image then links to a Public Post Page to watch the video.
Link posts, custom images, and GIFs
Twitter scrapes Link posts with a different tool than the scraper built into EveryoneSocial, and it has its own rules about a link’s preview image. Twitter doesn’t display GIFs scraped from a URL or allow custom images to be used for Link Posts.
- Link posts and GIFs: Twitter does not display GIFs for link posts. Instead, Twitter uses one of the GIF's frames as the placeholder image, and shares the link’s page title and meta description. There is no workaround for this.
- Link posts and custom images: Twitter views a link post with a custom image as an image post because the custom image has been prioritized over the link's metadata. Because of this, Twitter makes the link post an image post, adds the URL to the post’s copy, and makes it a bit.ly link. When clicked, the image will not display as a content card or redirect to the article. Instead, the image will behave like a photo and enlarge when clicked, showing the link in the post’s copy.
🔸If you want the link to have an image and to be clickable, share a link post without a custom image. If you want a custom image, you can share an image post and include the link in the share copy.