Best Practices - How to Create Conversations

Consistency is key when creating conversations!

• The purpose of sharing content is to invite others to read/learn about the information that’s relevant to your professional self.
• When others engage with the content you’re sharing (leaving comments, retweeting/re-sharing, etc.) take the opportunity to follow-up with them within the networks you’re sharing to.
• Users who do this create much more trust and rapport with clients, prospects, and other professionals and ultimately have greater influence within these relationships.
• Attn. sales users! It’s been found that engaging with a prospect’s news/shares was the action that most impacted the median deal-size of contracts won that were influenced by social selling.