Best Practices - How to Become a SME

Choose to share more 3rd party-created content around the industry vs. sharing content from your own company. 

  • Establish yourself as an objective SME; you do not want to be seen as an echo chamber for your brand or employer. This is your voice!
  • 66-75% of the content you share should be created by a 3rd party and not your company. This allows you to stand on your own two feet, but will also increase the engagement on company-produced content when you do choose to share that.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.